A great domain name is an unparalleled marketing asset.
Think of all the resources spent to create awareness and attention - only to have it drift away through lack of retention!
A highly effective domain creates the platform for marketing and brand affinity.
An elite name not only maximizes every marketing dollar, it compounds them.
What goes into a great name:
- .COM - there's no getting around the fact that the .com is still the stamp of authenticity - brands are built on trust and the .com is the universal symbol of digital legitimacy
- The word - even more than length - the word is key, if it's a memorable actual word you're in the elite zone
- Relevance - if the word is directly relevant to your offering, you're golden
- Simplicity - recognizable words that invoke the right sentiment and lead the consumer down the ideal path
- SEO - the premier name with high relevance to the content will in all likelihood crush all others on the search engines
But, elite names come at a price. A few notable trades from the last couple years:
The thing to remember is that these names rarely come on the market - so the scarcity value is huge as if you don't get it in this trade, it may be locked up for a lifetime.
But if you run down the list of the top domain names sales the vast preponderance are full words (forget length - get the word) and virtually all are the .com.