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Digger.com - Resource for all things excavators, mining and construction

Digger.com is creating the top resource for all things related to excavators, mining, construction and related topics.

The site has news, information and links to help you organize your research on various digging related topics.

There's even a little humor mixed in to make the experience a fun one!

Keep up to date on everything from the latest excavator models to the big trends in digging industry.

March 25, 2020 in Business & Economics | Permalink | Comments (0)

Attributes of an Elite Domain Name

A great domain name is an unparalleled marketing asset.

Think of all the resources spent to create awareness and attention - only to have it drift away through lack of retention! 

A highly effective domain creates the platform for marketing and brand affinity.

An elite name not only maximizes every marketing dollar, it compounds them.

What goes into a great name:

  • .COM - there's no getting around the fact that the .com is still the stamp of authenticity - brands are built on trust and the .com is the universal symbol of digital legitimacy
  • The word - even more than length - the word is key, if it's a memorable actual word you're in the elite zone
  • Relevance - if the word is directly relevant to your offering, you're golden
  • Simplicity - recognizable words that invoke the right sentiment and lead the consumer down the ideal path
  • SEO - the premier name with high relevance to the content will in all likelihood crush all others on the search engines

But, elite names come at a price.  A few notable trades from the last couple years:

  • Voice.com - $30M
  • California.com - $3M
  • Zoom.com - $2M
  • Freedom.com - $2M
  • Nursing.com - $950K
  • Liquid.com - $750K
  • Palace.com - $306K
  • Results.com - $264K

The thing to remember is that these names rarely come on the market - so the scarcity value is huge as if you don't get it in this trade, it may be locked up for a lifetime. 

But if you run down the list of the top domain names sales the vast preponderance are full words (forget length - get the word) and virtually all are the .com.

March 13, 2020 in Business & Economics, Web/Tech | Permalink | Comments (0)

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